The main idea behind UTOPIA is to present traditional Czech delicacy in a distinctive way and to expand its typical user base to consumers that can mostly appreciate aesthetics of a product. A thick-walled glass that is inspired by shape of a pickling jar is decorated with hand- cut, that is being often used on typical Czech products.
The glass is complemented by serving tongs from bent veneer and a sealing lid from the same material. The label is inspired by folklore motives and offers all the ingredients needed for pickled sausages. As the title UTOPIA & ARCADIA suggests, the whole concept is a fantasy about new image of Czech pickled sausages, In order to raise the traditional pub dish into the gastronomic experience. What an utopian dream?
Photo: Pavel Juřík
Video: David Malý